What we cut

Product Videos

A product video should sell the problem before it sells the product. We make films for technology, consumer goods and retail that treat a product the way a trailer treats a film: find the emotion, then build everything around it. The specs still get their moment. They just arrive after you already want the thing.

We handle the whole piece: concept, script, shoot, edit, graphics, finish, and the cut-downs for retail, social and in-store. For launches we plan the hero film and its family of versions together, so the campaign speaks with one voice from the keynote to the shelf.