Social Campaigns

Social is where campaigns are discovered now, and a trailer squeezed into a square is not a social campaign. We cut vertical, native and fan-first: pieces built for the feed they live in, in the language of the people who will share them. Our Night Monkey trailer for Sony and The Wolverine: Declassified for Fox both started here, as ideas about what fans would actually want to pass on.

We plan social as a story that unfolds over weeks, not a drop of assets. Teasers, reveals, in-world content, reactions, cut-downs: each piece has a job and a place in the sequence. The result is an audience that stays with a campaign, and a campaign that keeps giving them reasons to.